How it works
A release is a record. Popularity is being findable.
Most people buy a press release hoping a journalist will notice. That is the wrong instrument. A targeted email to a named reporter is how coverage happens. A wire release is how a fact becomes public, dated, and citable — by Google, by ChatGPT, by a later journalist who already wants the story, and by anyone who googles your name.
Cited is the second job. AI writes the release so a sentence lifted out of it still contains your name. Cited distributes it to 500+ outlets, including the AP News and USA Today networks on the packages that include them. You edit every word before it goes.
What we write for
The default is not “sounds exciting.” The default is extractable. Language models quote sentences that stand alone: a named person, a specific number, a date, a place. Pronouns die the moment the sentence leaves the page. Marketing adjectives get the release rejected by the wire and ignored by retrieval.
So the draft is third person, inverted pyramid, 250–1,250 words (the wire’s hard limits), and it will not invent a quote or a customer. If you did not type a fact, it is not in the release. Thin facts produce a thin release. That is safer than a confident lie on USA Today.
Where it goes
Distribution is handled by a third-party syndication partner. Pickup is syndication: feeds reprint the copy onto publisher sites. Some of those sites are ones a stranger would recognise — AP News, USA Today, Yahoo Finance, Benzinga. Most of the rest are not. The report lists the live URLs. Count those, not “potential impressions.”
Nothing spends automatically. Your order sits as awaiting fulfilment until we top up the wallet and submit. A rejection after we have spent credits costs us money, so the compose screen validates against the same rules the wire will: title length, word count, categories, contact fields.
What changes after it ships
- Your name can appear in Google News and in the news cluster for a search on you.
- High-authority domains now contain a timestamped claim about you, which is the shape assistants prefer to cite.
- You get real “as seen in” URLs, not a logo pack.
- Later coverage, Wikipedia sourcing, and due diligence have a primary document to point at.
None of that is a guarantee of fame. It is the cheapest reliable way to stop being invisible. If that is the job you actually have, write one.