Guide and reusable template
New location press release: template and example.
A new location press release announces an office, shop, clinic or service area with an address, opening date, available services and local contact information.
Is it ready?
Publish when the news can be checked.
The location is secured, the opening date is credible and customers can confirm how to visit or book.
Evidence checklist
Have these facts ready before drafting.
- Address or service area
- Opening date
- Services available
- Local contact
Editorial angle
Tie the location to capacity, access or a specific market need.
Give the editor enough information to identify who acted, what changed, when it happened and where the supporting fact can be checked.
Illustrative example
A headline and opening paragraph that state the news.
[Company] opens [Type of Location] in [City] on [Date]
[City], [Date] — [Company] will open a new [location type] at [address] on [opening date]. The site will provide [services] to [local audience] and operate [hours or booking method].
Bracketed text is a prompt, not a claim. Replace every field with a fact you can support.
Copyable outline
How to write a new location press release.
Use this order so the release still makes sense when a publisher displays it without your sales page.
- Headline[Company] opens [Type of Location] in [City] on [Date]
- Dateline and leadState the city, publication date, company, event and effective date in the first paragraph.
- Supporting factsAddress or service area; Opening date; Services available; Local contact.
- Named quoteAdd context or a decision. Do not let the quote repeat the headline.
- Availability or impactTell the reader what can happen next, when it starts and where to verify it.
- Boilerplate and contactClose with a short company description and a real media contact.
Editorial rejection risks
Three mistakes to remove before submission.
- Announcing before the address or date is firm
- Leaving out services and opening hours
- Claiming local job creation without approved figures
What Cited delivers
Draft, approval, distribution and URL report.
You provide the facts and evidence. Cited prepares the draft. Nothing is submitted until you approve it. After distribution, your report lists the URLs returned by the provider.
Claim boundary
Publication creates a source, not a guaranteed ranking.
Publishers control acceptance, labels, links and page availability. Search and AI systems decide whether a page is indexed, ranked or cited. Potential domain traffic is not the same as article readership.
New location press release FAQ
Questions before you publish.
What should a new location press release include?
Include address or service area, opening date, services available, local contact, a factual headline, a dated opening paragraph, a named quote, a short company description and media contact details.
When is a new location ready to announce?
The location is secured, the opening date is credible and customers can confirm how to visit or book.
Can a new service area count as a new location?
Yes, but describe it as a service-area expansion rather than a physical opening and explain how delivery works.
Can distribution guarantee coverage or an AI citation?
No. Cited prepares and submits the approved release under the purchased plan. Publishers control acceptance and page availability. Search engines and AI systems decide whether to index, rank or cite a published page.