Guide and reusable template
Product launch press release: template and example.
A product launch press release announces a product, feature or service that is available on a stated date. It should name the product, explain what it does, identify the buyer and link to a page where the claim can be checked.
Is it ready?
Publish when the news can be checked.
The product works, the launch date is approved and a reader can see, buy or join it. A roadmap item or waitlist without a firm date is usually too early.
Evidence checklist
Have these facts ready before drafting.
- Public launch date
- What the product does
- Who it is for
- A working product or signup URL
Editorial angle
Lead with the concrete change a customer can use now, not adjectives about innovation.
Give the editor enough information to identify who acted, what changed, when it happened and where the supporting fact can be checked.
Illustrative example
A headline and opening paragraph that state the news.
[Company] launches [Product] for [Audience] on [Date]
[City], [Date] — [Company] today launched [Product], a [plain description] for [audience]. It is available [where] from [date] at [URL].
Bracketed text is a prompt, not a claim. Replace every field with a fact you can support.
Copyable outline
How to write a product launch press release.
Use this order so the release still makes sense when a publisher displays it without your sales page.
- Headline[Company] launches [Product] for [Audience] on [Date]
- Dateline and leadState the city, publication date, company, event and effective date in the first paragraph.
- Supporting factsPublic launch date; What the product does; Who it is for; A working product or signup URL.
- Named quoteAdd context or a decision. Do not let the quote repeat the headline.
- Availability or impactTell the reader what can happen next, when it starts and where to verify it.
- Boilerplate and contactClose with a short company description and a real media contact.
Editorial rejection risks
Three mistakes to remove before submission.
- Calling a minor update a launch
- Listing features without stating availability
- Using claims such as first or fastest without a named comparison
What Cited delivers
Draft, approval, distribution and URL report.
You provide the facts and evidence. Cited prepares the draft. Nothing is submitted until you approve it. After distribution, your report lists the URLs returned by the provider.
Claim boundary
Publication creates a source, not a guaranteed ranking.
Publishers control acceptance, labels, links and page availability. Search and AI systems decide whether a page is indexed, ranked or cited. Potential domain traffic is not the same as article readership.
Product launch press release FAQ
Questions before you publish.
What should a product launch press release include?
Include public launch date, what the product does, who it is for, a working product or signup url, a factual headline, a dated opening paragraph, a named quote, a short company description and media contact details.
When is a product launch ready to announce?
The product works, the launch date is approved and a reader can see, buy or join it. A roadmap item or waitlist without a firm date is usually too early.
Should a product launch release include pricing?
Include the price when it is public. If pricing varies, explain the model and link to the current pricing page.
Can distribution guarantee coverage or an AI citation?
No. Cited prepares and submits the approved release under the purchased plan. Publishers control acceptance and page availability. Search engines and AI systems decide whether to index, rank or cite a published page.